The Soto family of opticians has been a cornerstone of the community since 1949, providing a full-service luxury eyewear, sunglasses, and accessories store in the vibrant heart of downtown Sarasota. Always at the cutting edge of optical technology, Soto's Optical proudly features innovative brands, styles, and craftsmanship. "Many of our clients have been visiting us for over 40 years," says Ron Soto, Third Generation Owner.

"While many stores are compromising on quality, we remain committed to offering premium frames and lenses tailored to your vision needs." With our on-site lab, we ensure precision and artistry in every pair of glasses. We personally cut and grind the lenses for each frame we sell. Though it may be a bit “old school,” it reflects the personal touch that defines Soto’s business. We believe in focusing on one thing and doing it exceptionally well.